When public knowledge becomes equally available to everyone, what still makes a difference is the knowledge held only inside your organisation.
Research documents that cost a great deal to produce, market data, records of customer interviews, the production steps behind your cost advantage, and the knowledge carried by staff who have accumulated it over decades. All of it is locked inside the organisation. No public AI can reach it.
The trouble is that none of this knowledge was designed to connect in the first place. It is as if every organisation were sitting on knowledge kept in thousands of separate boxes. As the years pass, the sheer volume and the complexity of the formats and storage systems put it beyond any human mind to understand and to build the relationships between one box and the next.
An LLM works on the statistics of one question: “which word most likely comes next”, processed from an enormous body of books and internet data it has read.
The more data the AI has seen, the more accurate its guess at the next word becomes.
But there are times when a public AI invents information of its own — what is called hallucination — in situations where there is not enough data.
By its nature AI does not understand what we ask. It answers correctly because it has met this sequence of characters a million times before.
Knowledge inside an organisation behaves differently. There may be a great deal of it, but never on the scale of the public data on the internet.
So it matters to add a systematic structure of relationships, so that people and AI share the same paths through the knowledge when answering questions, and can trace where an answer came from and which of the organisation’s boxes it came out of.
90 minutes. Bring your curators or librarians, and one question your institution couldn't answer.
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