Neo GensNeo-Generalist Studio
Bangkok, TH
EN/TH

Practice — Three domains, one philosophy

A diverse
toolkit for
complex work.

We advise across business, education and technology — choosing the right tools for each problem, all grounded in Service Design Thinking.

01 — DomainsWhere we work

Business

Strategy and service design for organisations navigating growth, change and uncertainty.

  • Strategy & positioning
  • Service & experience design
  • Organisational change
  • Innovation facilitation

Education

Learning experiences and capability building that turn knowledge into lasting practice.

  • Curriculum & program design
  • Workshop facilitation
  • Capability building
  • Design thinking training

Technology

Human-centred digital products and the thoughtful adoption of new technology and AI.

  • Product & UX design
  • Digital platform strategy
  • AI adoption & enablement
  • Prototyping & validation
02 — EngagementsHow we help
01/

Strategy & Advisory

Clarity on direction — connecting market, organisation and customer into one coherent plan.
02/

Service Design

Designing end-to-end services and experiences around real human needs.
03/

Learning & Facilitation

Workshops, programs and training that build durable capability inside your team.
04/

Digital & AI

From product design to AI enablement — technology that people actually use.
05/

Innovation Sprints

Fast, cross-disciplinary cycles to explore, prototype and validate new ideas.
03 — MethodService Design Thinking

Our common language across every domain — a way of designing with people, not just for them.

01

Discover

Understand people and context through research.

02

Define

Frame the right problem to solve.

03

Ideate

Co-create options across disciplines.

04

Prototype

Make and test ideas quickly.

05

Deliver

Implement, measure and iterate.

04 — EngageBangkok / Remote

Tell us what you're trying to change.