Who we are

The knowledge an organisation needs in order to deliver its mission is rarely in one place.

It sits in different departments, built at different times, each with its own vocabulary, and nothing anywhere records that the pieces are related. The line between them is real. Usually nobody in the organisation can see it, and the work the strategy depends on quietly does not happen.

Drawing that line across a whole organisation takes a new method and new tools. An ontology and a knowledge graph let cross-department relationships be written down properly for the first time. But the tools do not know what should connect to what. Whoever uses them has to understand knowledge management well enough to tell which lines mean something and which are coincidence.

Neo Gens is led by Noppadol Weerakitti. More than 35 years in modern knowledge management across information technology, service design, business development, public libraries and museums — and, for the last two years, a deliberate study of applying AI, ontology and knowledge graphs to the management of knowledge. It looks like unrelated work. It has been the same question every time: how does the knowledge an organisation holds find its way out to the people outside it?

THE PERSON DRAWS THE LINE · THE GRAPH KEEPS IT
Illustrative. An ontology and a knowledge graph will hold every line you give them. Neither can tell you which line means something. Every line in this picture starts with the person on the left.
What thirty-five years has convinced me of

I have worked inside a number of organisations and advised many more. Every time one of them thrived or failed, it came down to the same thing: did the organisation know what it knew, and could it put that knowledge to use? The same holds for a single person.

That matters more now. AI has given everyone equal access to public knowledge, and the advantage that once came from reaching it has become ordinary.

What creates a difference now is the knowledge held inside an organisation, and above all in the organisations sitting on raw material accumulated over centuries. Museums and libraries hold that, and they hold something more: the public extends them a trust it extends to almost nobody else.

People believe museums. People believe libraries. They believe them as the organisations that have led the world in managing knowledge for a very long time, and that belief took a century to build.

So what people will expect from a museum or a library is not merely a chatbot answering basic questions the way every other chatbot does. It is a personal knowledge assistant — one that helps each visitor extend and connect what they already know to what is in the exhibition, in the collection, and in the object in front of them; that opens a new conversation at every step; and that sends them out with new possibilities on every visit.

That is the goal of what we call Modern Knowledge Management. We cannot build it alone, which is why we are inviting the museums and libraries that think the same way to build it with us.

Why the work needs a generalist

A knowledge layer fails at the seams. A curator's vocabulary meets a conservator's, which meets the archive's, which meets whatever the collections system was configured to accept in 1998. Someone who has only ever worked inside one of those departments cannot reconcile them — and no ontology bought off the shelf knows they disagree.

The firm is named for both halves of that. Neo Gens is neo-generalist and neo-generation at once. A neo-generalist moves along the line between deep specialism and broad knowledge instead of settling at one end, and creates value from the connections across fields rather than from depth in a single one. The other half is who the work is for: a generation that will ask an AI before it asks a museum or a library, and the generation of institutions that has to be ready when it does. It is a way of working before it is a philosophy — and it is the reason the cross-department question is the one we start with.

Start the conversation

If this is close to what you have been thinking, let's find a time.

90 minutes. Bring your curators or librarians, and one question your institution couldn't answer.

Received. A confirmation is on its way to your inbox — we'll reply within two business days to find a time.

Or write directly — hello@neogens.co